In this video from a 1987 conference, Gilles Deleuze asks the question:

“What does it mean to have an idea in cinema? If one makes cinema, or if one wants to make cinema, what is it to have an idea, specifically at the moment that one says ‘I have an idea.'”

The critical theorists continues to note that “everyone knows that to have an idea is a rare event, it occurs infrequently. To have an idea is a sort of celebration.”

Watch below.